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Ruparelia Group Supports Talents

Rajiv Ruparelia launches NightShift, Image source: Watchdog Uganda

UGANDA, Kampala | Real Muloodi News | The Night Shift – Ruparelia group’s latest investment is promising and exciting. The Ruparelia Group, commonly known for its involvement in the education sector, real estate development and management, hotels, and resorts, is now venturing into the arts and music sector.

Under the Ruparelia Group umbrella, the Ruparelia Foundation was established by Dr Sudhir Ruparelia and Mrs Jyotsna Ruparelia in 2021 with its mission to create a positive and transformative change in the community. Under this foundation, a new state of art music recording studio has been unveiled.

It is not the first time for Ruparelia Group to engage in the music industry. Rajiv Ruparelia one member of the group has a soft spot for musicians. Previously, he sponsored the education of young stars including Fresh Kid and Felista under the Ruparelia Foundation scholarship scheme.

However, this time, they have taken a bigger step and established a music label and a complete recording studio.

Rajiv Ruparelia said: “The studio dubbed “Night Shift” will search for young people with talent and rendering them a chance to record their songs even when they can’t afford the high charges of studios.”

On 4th October 2021, Night Shift signed its first deal with Jasper Ekujju, a promising singer from Dokolo district. The Ruparelia Foundation hosted Ekujju and his father Steven Omara in Kampala and promised to make Ekujju the biggest musician in Northern Uganda.

According to the press statement, Ekujju really impressed Mr Rajiv Ruparelia: “The video was immediately shared with the Ruparelia Foundation and specifically Rajiv Ruparelia, who is the son of the Sudhir Ruparelia, the founder of the Foundation, who was impressed with the young man’s prowess in music. The Foundation believes he is an exceptional talent and through our support, we will not only be able to support his music talent but also create a lifelong impact in the music industry.” 

The Night Shift promises to promote young musicians from low-income backgrounds and create opportunities for them. The studio aims to provide access to equipment and harness the power of music to transform the lives of young gifted musicians in Uganda. 

The record label’s official slogan is “We’re all about today’s best music”, an impression that the studio aims to transform today’s music industry but also create a life-changing pattern among Ugandans countrywide.

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