UGANDA, Wakiso | Real Muloodi News | Uganda Baati, a leading manufacturer of roofing products in Uganda, is investing in showrooms to strengthen its market presence and route to market as the roofing products sector becomes more competitive.
The company’s chairman, Dr Alan Shonubi, announced the company’s reliance on the showroom model to enhance its ability to extend after-sales services such as product education and other unique attributes to customers at the launch of its 12th showroom in Nansana, Wakiso District in mid-February.
“Our figures confirm that the distribution volumes spur alongside wherever a showroom is opened. For this reason, we will work collaboratively with our trade partners and installers to ensure we deliver superior value to our customers,” he said.
Uganda Baati’s service centres in different parts of the country, including Mbarara, Hoima, Fortportal, Masaka, Mukono, and Soroti, have been a strong link that supports the company’s growth in a highly competitive sector.
The company’s strategy of expanding its service centres is a response to the growth of the housing sector, which on average accounts for 7.5% of Uganda’s gross domestic product.
The increase in disposable income, rapid population growth, and a rise in foreign direct investment and immigrant remittances have fueled the growth in the housing sector.
Uganda Baati’s opening of the showroom in Nansana is a strategic market penetration move that seeks to grow the overall footprint of the company across the country.
The company’s business head, Mr George Arodi, said the showrooms, other than providing a market channel, will also be training centres where staff are trained to offer technical expertise to customers on product usage.
The showrooms have proved to be a great support in advancing the company’s business, just the same way telecoms co-exist with distributors within the same market space.
“From experience, showrooms have proved to offer great support in advancing our business, just the same way telecoms co-exist with distributors within the same market space,” Arodi said.
Uganda Baati, which has been in operation for about 60 years, expects to use the showrooms to ensure that Ugandans get value for their money as well as improve customer experiences.
The company’s investment in showrooms seeks to navigate and strengthen its presence and route to the market in a highly competitive sector.
The company will work collaboratively with trade partners and installers to ensure they deliver superior value to customers.
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